Dedicated to bringing health through food to as many people as possible, Danone is a leading global food company built on four business lines: Essential Dairy and Plant-Based Products, Early Life Nutrition, Waters and Medical Nutrition. In India, Danone started its nutrition business in 2012. Danone's life nutrition business embodies a holistic nutrition approach offering a full range of products for pregnant mothers, infants, young children as well as adults, under recognized brands like Aptamil, Neocate, Farex, Protinex, Dexolac and Nusobee.

Mumbai

a. Maternal health and Child care (for e.g. Maternal and child micro-nutrient/ dietary supplementation/ Food fortification for children, women and general population/ Iron Folic Acid supplementation/ Vitamin A supplementation);h. Education and awareness (for e.g. Classroom education, women empowerment, early child development, child protection, mid-day meals, awareness campaigns for malaria, AIDS, tuberculosis etc.);i. Poverty alleviation (for e.g. Employment programmes, Livelihood missions)

Punjab

"Dist- Moga and Ludhiana

The project has been executed at two levels
A) with support of NGO partners Naandi Foundation in 5 villages namely Kokri Phulla Singh, Killi Chahal, Kokri Kallan, Sherpur Kallan and Bhundri to carry out Healthy Nutrition and sustainable agro-dairy ecosystem "

Healthy Nutrition - Improving the nutritional status and habits of mothers and children

CSR

NA

"Danone India in partnership with Danone Ecosystem Fund, France and Naandi Foundation executed 3 years project “Punjab 2020 – A Social Programme for Healthy Nutrition and Sustainable Agriculture”. The project was based on the theme to create Happy Families which covers three pillars namely Nutrition, Sustainable Agriculture and Sustainable Dairy Development. At initial level reconnaissance visit and household survey were carried out for more than 3400 households. 5 villages were fully covered under the programme for capacity building of local community members including adolescent girls, pregnant women, children and dairy farmers. IEC material on nutrition related activities were designed and disseminated at different levels. Anganwadi workers and women were trained on healthy cooking, child care, maternal health, healthy diets, etc through First 1000 Days training programmes. Health survey and counselling to children, pregnant women and adolescent girls were carried out periodically. Two anganwadi centers have been upgraded with educational materials and recreational items. IEC material on Sustainable agriculture and dairy farming practices was designed and disseminated through structured training programmes to 39 champion farmers with inputs supply on biodynamic compost preparations and creating sustainable agriculture practices demonstrations in project villages. Based on project area situational analysis, Academilk – a dairy farmers education programme designed and executed in project area with special focus on milk quality, animal health, animal nutrition, animal housing, fodder development and animal reproduction. The said programmes covered over 4000 dairy farmers from 60+ villages."

Approx 5000 farmer families

Yes

NGO/Development organisations

Naandi Foundation

No

NA

NA

No

NA

"Nutrition:
1. Health monitoring and counselling (self-aware towards nutrition challenges) to 201 children (0 to 5 years), 30 pregnant women and 45 teenage girls (13 to 19 years).
2. Upgradation of 2 Anganwadi centres
3. Trained 22 Anganwadi workers on nutrition.
4. 1652 community members sensitized on nutrition and health"

NA

No response

Mobilizing resources and behavior change of community towards adopt good practices at project initiation level.

Same as achievements.

NA

Dedicated to bringing health through food to as many people as possible, Danone is a leading global food company built on four business lines: Essential Dairy and Plant-Based Products, Early Life Nutrition, Waters and Medical Nutrition. In India, Danone started its nutrition business in 2012 through the acquisition of the nutrition portfolio from Wockhardt Group. Danone's life nutrition business embodies a holistic nutrition approach offering a full range of products for pregnant mothers, infants, young children as well as adults, under recognized brands like Aptamil, Neocate, Farex, Protinex, Dexolac and Nusobee.

Mumbai

Consumer awareness (for e.g. Dietary diversification)

i. Andhra Pradesh;ii. Arunachal Pradesh;iii. Assam;iv. Bihar;v. Chhattisgarh;vi. Delhi NCR;vii. Goa;viii. Gujarat;ix. Haryana;x. Himachal Pradesh;xi. Jammu and Kashmir;xii. Jharkhand;xiii. Karnataka;xiv. Kerala;xv. Madhya Pradesh;xvi. Maharashtra;xvii. Manipur;xviii. Meghalaya;xix. Mizoram;xx. Nagaland;xxi. Odisha;xxii. Punjab;xxiii. Rajasthan;xxiv. Sikkim;xxv. Tamil Nadu;xxvi. Telangana;xxvii. Tripura;xxviii. Uttar Pradesh;xxix. Uttarakhand;xxx. West Bengal

Pan India

To create awareness about importance of Protein in daily diet & its impact on overall health.

Other

Public Health awareness campaign

A survey was conducted by IMRB in 2017 to We leveraged this finding to drive awareness around Protein using various PR tools and digital media. Key health experts supported the initiative and spoke about the importance of protein. Articles highlighting the role of Protein on health and wellbeing were published in leading dailies like Times of India and other Online and Print media. Leveraged social media platforms like Facebook and Twitter to bring a focus to this important topic.

Urban Indians nationally

Yes

Private

PR consultancy firm First Partners and Danone.

Yes

We used the IMRB study as a reference for this Initiative

NA

Yes

Govt and private with NGO

There has been substantial awareness around protein in media, and consumer awareness has gone up. KOL’s have been speaking about this important nutrient which was not the case earlier.

Yes, we will continue to create awareness around Protein.

NA

NA

There has been substantial awareness around protein in media, and consumer awareness has gone up. KOL’s have been speaking about this important nutrient which was not the case earlier.

NA

Dedicated to bringing health through food to as many people as possible, Danone is a leading global food company built on four business lines: Essential Dairy and Plant-Based Products, Early Life Nutrition, Waters and Medical Nutrition. In India, Danone started its nutrition business in 2012 through the acquisition of the nutrition portfolio from Wockhardt Group. Danone's life nutrition business embodies a holistic nutrition approach offering a full range of products for pregnant mothers, infants, young children as well as adults, under recognized brands like Aptamil, Neocate, Farex, Protinex, Dexolac and Nusobee.

Mumbai

Maternal health and Child care (for e.g. Maternal and child micro-nutrient/ dietary supplementation/ Food fortification for children, women and general population/ Iron Folic Acid supplementation/ Vitamin A supplementation)

Maharashtra

Entire state

Danone supported an NGO to develop simple yet science based content ( learning modules) around F1000 days. The objective of the NGO was to create awareness about First 1000 days as much as possible and to reach the unreachable. The idea is to support nutrition in each of these specific stages of First 1000 days, and to create understanding on how getting Early Life Nutrition right during the critical window of opportunity, can have significant improvements for future health outcomes. In addition, also offer practical advice and examples of how to encourage positive changes during each stage. Challenges during early development, like suffering from nutritional deficiencies or exposure to unbalanced nutrition or pollutants, lead to changes in the early development during embryonic and foetal life and during the first year(s) after birth. These environmental adaptations can even be inherited by future generations. Thus, the extent of your risk of later disease, is actually not only determined by your genes, but critically depends on your environment during early life.

CSR

NA

The project is yet work in progress.

140,000 people.

Yes

NGO/Development organisations

The Foundation of Mother and Child Health(FMCH)

No

NA

NA

Yes

Being explored.

Since the project is not yet complete and training is yet to begin, our one of the achievements till date is the completion of these educational material on time despite multiple challenges.

NA

NA

1. Catering to an uneducated population itself was one of the challenges – to make the content scientific yet so simple that a lay man could interpret it without any difficulty.
2. There was high demand as currently the organisation had no means of any educational material to guide these mothers of the best practices to be followed during this period.
3. Developing educational material is a time consuming process and hence we faced a lot of challenges with regards to allotting undivided attention in order to complete and deliver this project on time.
4. There were multiple stake holders involved here, hence coordination and finalisation of any material was a challenge.

Project not complete.

NA